Scientists shed their slightly nerdy image – and all their clothes – in the advertisement.
‘IT WAS pioneering, it was a little bit shocking, but you wouldn’t forget it if you saw it.” This is how Joanna Gardiner, managing director of Irish pharmaceutical company Ovelle, describes the undeniably racy “Nothing to Hide” online advertising campaign used to promote its flagship skincare brand Elave. Skincare firm Ovelle targeted consumers who were using the internet for product advice with a racy video ad, writes
